“With strains of suspenseful tones that could well have been placed in the movie Psycho, and soaring symphonic elements, this song is truly innovative as it holds your attention with a bit of a twist.”
Americana Highways

“White Roses in the Snow [is] a dance-ready set of eight songs that exemplify the artist’s ability to deliver thoughtfully crafted lyrics set in a rock-and-roll framework.”
relix

“Eight songs, each a stand-alone work of art and together an album that will stay with you. Matt creates psychological environments, palpable emotions, and lyrical myths in a style that has no parallel.”
Artistic Echoes

“As a talented guitarist and a strong vocalist, combined with a transparent storytelling style and a vocal sound similar to that of Noel Gallagher, Jaffe brings a unique, gentle approach to his stage persona. His presence is refreshingly invitational and he shows an honest appreciation for—and investment in—his audience.”
Music Connection

“Have you experienced Matt Jaffe in your life yet? If not, “Just An Echo” is the perfect opportunity – seize it! As iterated earlier, Matt totally outdoes himself here. How so? Top-notch musicianship, sure to bless your ears. You won’t be able to stop listening to “Just An Echo” – it’s epic.”
The Musical Hype

“Just an Echo is an absolute homerun—the catchy melodies and brain-picking lyrics are more than enough to urge you to hit replay again and again. Trust me, you’ll want to go ahead and add this delectable slice of indie electro-rock to your current rotation.”
Alt Columnist

“One of the hallmarks of those who are good at it, is that they are born story-tellers. Many people believe the person on stage should stick to singing their songs. Sometimes that’s true. I look at it as entertainment. If it adds to the enjoyment, tell the stories. If it’s self indulgent, stick to the music. In Jaffe’s case, he’s a born story-teller.”
Twin Cities Media

“Jaffe’s got an impressive set of pipes, and his diverse song craft and strong attention to detail make every track here worth repeated listens.”
Take Effect

“Matt displays far more wisdom than his young age might suggest as he gives us a tight song that balances strong lyrical craftsmanship, sharp vocals, and plenty of rock and roll guitar chops.”
Glide Magazine

“More than anything, Matt Jaffe is a tenacious creative creature, unbeholden to any physical ailments and genre boxes. His forthcoming album will surely catch a few eyes and ears.”
American Songwriter

“Undertoad has positioned him for the very big time. With 7 sophisticated songs that transcend the boundaries of rock and create an urgent universe of their own. The album wraps with the hypnotic ‘Time Traveler,’ released earlier as a single, and the song that for many, establishes Jaffe, not as a latter day David Bowie, but as the  21st century artist who is picking up where Bowie left off.  Stunning, hypnotic, lovely and bloody sharp.”
IndiePulse Music

“Matt released his fourth album Undertoad on February 12th, and I especially like one of its singles ‘Time Traveler.’ It’s a melodic and beautiful track, with exuberant jangly guitars and lush sweeping synths that build to a dramatic and glorious wall of sound. I’m a fan of male voices in the higher ranges, and Matt’s vocals are stunning as he fervently sings the lyrics that speak to regrets for past mistakes and time wasted.”
Eclectic Music Lover

“Once again, Matt Jaffe is “the cat’s meow,” ha-ha. In all honesty, this musician continues to deliver excellent music that more people need to be aware of, listening to, and talking about. Does Jaffe have the ability to disappoint? The answer to that, my friends, is a resounding no.”
The Musical Hype

"From performing on the streets of California to being onstage doused in spotlight, Jaffe proves himself in various different performances spaces, more than silencing anyone who would dare say rock is dead. With musicians like Jaffe on the rise, that couldn't be further from the truth."
Popdust

"Each track seems to play like a mini-novella in a way, and this tune seems to dabble in mystery, intrigue and Hitchcock-like suspense...This is controlled chaos, with enough crazy rhythms and shifting tempos to challenge the most accomplished mosh pit aficionado."
Geoff Wilbur

"Jaffe, young and full of raw musical power and drive, has developed a kind of neo-punk style that recalls Joe Strummer and The Clash. And that's a very good thing"
Marin IJ

"With a ferocity like Elvis (yes, I'm going there) combined with the storytelling-flair of Johnny Cash (yep, him too), "Hellhounds Of Alcatraz" is a nod to our Rock N' Roll past, but with a new-age touch."
Pancakes & Whiskey

"Jaffe’s sound is certainly eclectic, completely unexpected, and undeniably catchy - an effervescent marriage of punk-rock hooks and funky, rockabilly melodies. You’ll find nothing else like it in mainstream today, but it’s not an accident. The twenty-year-old frontman wears his influences on his sleeve, summoning cues from The Clash, Bob Dylan and Talking Heads. Jaffe exudes an effortless James Dean vibe with a stage presence reminiscent of Young Americans-era David Bowie."
Music Existence

"Boasting raw talent so precocious that you find yourself wondering why in the hell you didn't do anything like this when you were 20, Matt Jaffe sounds like he's already hit full stride on his debut EP Blast Off.""
POPMATTERS

"Jaffe has perfected his modern take on rockabilly, new wave and indie pop-punk-rock, fusing them together for an unforgettable listening experience on his brand new EP with the Distractions, Blast Off."
Diffuser